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CHop's avatar

I wouldn't say ploy as much as marketing strategy. Only 25% of Gen Z watched football and 40% of Milleneals while 50-60% of Gen X and older watch it. If they want to survive, they need to get younger folks interested. Swift brings in the girls and betting apps to bring in the boys although the former seemed to be more successful.

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Anthony's avatar

Ploy, marketing strategy. Same same, imo.

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