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Melissa S's avatar

It is called "pink washing". Just another form of virtue signaling by corporations. Meaningless gestures that show that the companies sponsoring it really care about women's health because they will donate a tiny percentage to Susan G Komen, another scam organization that mainly "spreads awareness" - as if most women in this country are ignorant of breast cancer. As someone in the comments above mentioned, give a donation directly to help a woman going through breast cancer.

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